marketplace
To attract this audience, 3 strategies will be implemented:
The marketing strategy has as its main target audience merchants excluded by accessibility barriers to digitalization and secondly the rest of the people interested in the development of their brand.
Commercial staff
The first of them is related to the people hired to consult existing merchants who have a location, their way of working and the most recurring payment methods. The objective is for our employee to explain the benefits regarding market management and customer relations, in addition to making Couponic known as a company and brand.
Digital advertising
At the second level, advertising will be used on official Tonka.Inc networks, where all the information requested will be communicated and provided, depending on the country of contact. In addition to informing the environmental perspective, respect for consumption and the circular economy.
B2B Alliances
And at a third level, the strategy is to develop partnerships with e-commerce companies such as Amazon to provide security to consumers and provide a more comprehensive service. 8% of our sales income will be allocated to these associations as investment. In the case of associations with influencers, a particular budget will be allocated depending on their reach.